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]]>Create the right climate for luxury spending with chandeliers...
In the world's of the moderately rich, rich, powerful and famous, the chandelier adorned exhibition room is a very powerful marketing environment to create. Consumers from the upper echelons are very rarely in the business for mere products, they are looking for a level of status affirmation and lifestyle enhancement from their high end purchases and acquisitions – and if you can create an purchasing environment that reflects this more decadent outlook then not only will you attract the wealthy and aspirational, but they will also buy from this environment.
Luxury exhibitions should operate in an environment of class which chandeliers can bring
So, what environment are we are taking about? Of course, we are not talking about the high street, we are referring to exhibitions. There are a range of high end, luxury or aspirational exhibitions which need to take place in an environment that suggests class and financial comfort. It is these kind of exhibitions that must be adorned with chandeliers and various other luxury lifestyle symbols to create an environment that is conducive to luxury purchases and acquisitions.
There are range of specialist exhibitions which must ideally operate in an environment of luxury and class which chandeliers are perfectly suited to. These are exhibitions that are related to the following products: Art and Antiques, Luxury Cars, Interior and Design, Jewellery and Watches, Luxury Travel, Yachts and Boats, Private Jets, High End Electronics, Food and Wine, Crafts, Fashion, Helicopters, Beauty, Property, Finance and Investments.
]]>Chandeliers will add a touch of class and elegance to any wedding. From a rustic outdoor style to the traditional and classic indoor ballroom wedding. Chandeliers can help to create a sense of wonder, awe and inspiration which will radiate throughout the room, infusing your guests with a sense of glamour and decadence. The guests will feel good – and once the wedding couple know the guests are being taken care of, they too can fully relax and embrace the full splendour of the day.
The typical place for chandeliers in today's weddings are in the center of the grand ballroom. The shiny tear drop crystals are the perfect accent for a wedding and look especially attractive in weddings where the bride and bridal entourage are wearing amazing crystal jewelry sets of their own.
But, formal ballroom weddings are not the only type of marital event where chandeliers are being used today. There is a growing trend towards hiring smaller drop chandeliers which can be suspended over every dining table at the reception, creating a more intimate and personalized sense of opulence.
You can use a more traditional crystal design for these too, but we are finding that more contemporary designs are now in fashion, that is cylindrical shaped tiers with closely hung crystals which make a more retro-chic statement or all black chandeliers which make a striking but post Victorian statement.
One things is important to remember when selecting your chandelier and that is that the overall style of the chandelier should complement the table décor below it.
Chandeliers come in a range of shapes, sizes, designs, textures and materials and they can complement and add a touch of elegance and wonder to any theme that you may choose for your wedding.
If chosen well as part of a well designed wedding set, chandeliers will help to create a sense of awe and wonder which will raise spirits, heighten the sense of romance and help take the love to the next level.
Be sure to browse through our catalogue to find a chandelier which suits your theme.
]]>As a rule, you would use chandeliers to provide mood lighting to your function and you might use this kind of lighting over a dining table. But, if you wished, you may also use chandeliers as an ambient light such as what you might find in a hotel lobby, or the grand entrance or hallway of a large house. The ambient light would be supplied by down-directed shades which work to diffuse and spread the higher-wattage light across a wider area.
Any chandelier that supplies mood lighting should be equipped with a dimmer so it can perhaps be turned up while guests are eating and turned down after the meal when the focus moves to the entertainment and the dance floor.
Of course task chandeliers can be used and placed directly over the task area and these can include lamp shades which direct the light into the task area. This would be useful in an exhibition environment when guests are there to view luxury products such as cars, yachts and antiques and it is vital they they be able to see them clearly in order to make a purchasing decision.
As a general rule, while the chandeliers can be the primary light provider, they should not be the only source of light in your function room; it should be augmented with accent lights at well placed locations in the room.
]]>While the guests walk in and take for granted how these beautiful chandeliers seem to effortlessly lift the atmosphere and bathe the room in A shower of shimmering light, behind the scenes there has been hours of planning in choosing the right style and size and chandelier that will work well at the function. Below, we have set out some general advice on how you as an event planner can choose the right size and style of chandelier to perfectly complement your event.
Style is everything
You need to pick a style that is going to complement your space – so have a good look at the space prior to choosing your chandeliers. This doesn't mean that the chandelier must match the style of the room's décor, for example a more bold and striking fixture that contradicts the tone of the room can create an attractive ambiance. You have many options, that is a more traditional candle chandelier, something more avant garde or something more rustic with a wrought iron look.
Size matters
Have some thought for the size of chandelier. It is important to be aware of the visual weight of the chandelier as while you want it to be a central fixture you don't want it to overwhelm the space, . One good way to select the size of chandelier is to base it on the size of the dining tables. Typically, a chandelier should have diameter that is half of the diameter of the dining table. This means that if your dining tables are 2 meters wide your chandelier should be no bigger than a meter wide.
As you can imagine there are no set rules for choosing a chandelier style and size that is right for your occasion, but you should ensure that choose a chandelier style and size that suits the spirit and ambiance of your function. You can browse through a range of different colours, styles and size of chandelier on this site.
]]>It may come as a surprise to the layman that chandeliers come in a range of shapes, sizes, materials, finishes and range in style from classic, to contemporary, to rustic and to avant-garde – and that they perfectly combine functionality and style to complement just about any setting. While most chandeliers that are used to today use electric bulbs and electric power candles to illuminate, you can still find older chandeliers on the market that use gaslight and wax candles.
But, what is the appeal of chandeliers to the rich, aristocratic and famous; why do they denote prestige and celebration? Chandeliers have historically always been associated with European Royalties and the aristocracy and in the earlier 20th century were made popular by wealthy Americans. This means that Chandeliers have always been associated with prestige and wealth and today they will add a sense of class and decadence to any event or occasion that they are used for.
However, it is not just the regal history of chandeliers that helps them to denote prestige, it is also the fact that they are simply beautiful hanging light pieces. They are constructed from cut class crystal pieces that elegantly hang on the arm of each fixture. And is the qualities of these crystals that make the light effect of chandeliers so charming, that is the chandeliers reflect light and break it up into many arrays and it is this that produces a spectacular, colourful and rare shimmering effect.
This lighting effect is both distinctive and distinguished and it is this which communicates that elevated sense of atmosphere and status, that we all know to be prestige.
]]>As you probably know, an exhibition is a crucial opportunity for you to exhibit your work or products – be that art, antiques, home items, boats – to an audience of discerning buyers. These buyers might be the direct public, agents, speculators, or businesses.
The important thing that we all know is that behind the delicate and choice presentation, the gentile atmosphere and soft sell approach, the exhibition is indeed a marketplace. But, we know its different from a typical high street marketplace as many of the goods will be 'big ticket' purchases and many of the buyers will be discerning and looking to find things that no-one else has; they will be looking to find exclusive products – and many of them will be prepared to pay a lot for them.
However, if you are to attract the discerning and wealthy buyer your exhibition must exude a brand that attracts the more wealthy buyer and makes them feel at home, makes them feel comfortable, that makes them feel special and of course aspirational. This is what you are selling at these kind of exhibitions, you are not selling products you are selling a lifestyle, aspirational lifestyle. And when wealthy buyers believe your products will support their luxurious or at least aspirational lifestyle they will buy.
Create A Status Affirming, Buyer Friendly Environment at Your Exhibition with Chandeliers
It is therefore crucial that you create a consultative, discursive and thoughtful environment in which buyers can engage with sellers at their own pace, and where importantly, they are encouraged to hang around as these kind of sales do not happen quickly. If you are to make wealthy and aspirational buyers feel comfortable you need to surround them with class and make things easy, e.g wine, champagne, canopies. Create a status affirming environments that reminds the buyers that they are both discerning and wealthy and in a position to spend.
A great way to create an status affirming climate of class and wealth within your exhibition environment is to introduce chandeliers. Buyers will see the decadent chandeliers on their entrance and know immediately that they are in classy environment with discerning buyers and exquisite products. Buyer will see the chandeliers each time they pause for a breathe and they will help to sustain the tone and mood for 'big ticket' expenditure and help to build an environment where the wealthy and aspirational feel comfortable spending their money.
There are a range of celebrity events which use chandeliers, for example: Oscar's Night Pre-Award Parties that accompany the main awards ceremony, sporting awards ceremony/balls, celebrity weddings and birthdays and much more. Look below for two examples of world renowned celebrity celebrations that use chandeliers as a centre piece or to mark the occasion.
Grammy Awards
The internationally renowned Grammy Awards is the world's biggest and most prestigious musical awards ceremony, and is attended by the world's most talented and successful musical artists and A- List stars from the small and big screen. Their are a number of Pre-Grammy awards dinners which occur in the run up to the main event and as you can imagine these are decadent and opulent events which nearly always feature crystal chandeliers in the main dining areas.
Night of 100 stars
This is the most exclusive Oscar's night party at the Beverly Hills Hotel. It is a black tie event which takes place in the hotel's magnificent luxury Crystal Ballroom and there are mainly former Oscar Winners and Nominees in attendance at this sit down party. And of course the main ballroom is illuminated by an array of chandeliers and one glorious grand master chandelier in the middle which is the centre piece of the function.
The Grammys and The Oscars pretty much set the standard for celebrity parties and all other celebrity parties seek to emulate this – and if you want your celebrity function to be as magnificent as it can be you must make chandeliers the centre piece of your event.
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